Abubakarxli rose to public consciousness like any other internet savvy rappers in the ‘10s — purely on his own terms through YouTube, social media, and an identity unique only to him. The 23-year-old’s gungho DIY approach has seen him releasing self-funded mixtapes under his own imprint, Perintah Records, and gritty music videos that captured the imagination of a Malaysian demographic that isn’t usually associated with hip hop; the rempit subculture. Along with his Wilayah-themed stories, these hyperlocal qualities are exactly what led him to Def Jam SEA and soon, with the label’s pull, will also lead him to regional fame.